The self-proclaimed "King" of domains said it well in one of his recent blogs that "A great domain name allows you to suck and still stay in business...a category killer domains gives you instant gravitas. Gives you instant recognition. And gives you something that saves many millions in "Natural Branding." The elements and benefits associated with a natural branding domain name overwhelm anything that advertising can do. But it is when you do both that the result is something that can not be obtained with most creative domain names."

The "King" also mentioned in his blog that after more than a decade of successful domaining and marketing domains to leaders in their respective industries, it took even the "King" of domains some "evolving", as did with the story about the average "guy" turned successful business leader, acquiring domains such as foreclosure.com and Property.com who was probably much like the average "guy" on the other side of an email telling folks they were crazy to ask $5000 or more for a domain that someone else registered, only to realize the hard way that it costs a person more to operate with a mindset of trying to market and brand a creative (or even unrecognizable) domain name, than to pay even tens of millions for an easily recognizable generic naturally branded domain.

What makes an average "guy" come to realize he needed an easily recognizable naturally branded (or sometimes called "generic") domain instead of his "creative" domain? Recently, one of those average "guys" explained to the audience of probably one of the largest domain conference and auction events why he was willing to spend tens of millions for a domain name. For more reading about this subject you can go to

So, what makes a particular domain name so special, when there are millions of other domains out there? Again, the "King" described it well in telling about how this average "guy" "...told us his story of spending millions and millions to advertise and brand with his original 3 word creative domain name. When he switched and used a fraction of those ad dollars to buy a category killer domain name, he transformed his business. The dollars he was using to brand was now freed up to do other acquisitions and grow his business in a more dramatic way. NATURAL BRANDING..."

Sometimes fortune smiles, and more than one domain in a particular generic genre is acquired making it possible to offer a great established generic "NATURAL" domain to another business professional. You may have come to this website to inquire about another domain currently involved in our regular business affairs, or you may be inquiring about a domain that has been made available. Please click on the Inquire link in the upper right of the web page and include the domain name, highest amount willing to offer, full name, business name if any, phone & address contact information for an inquiry to be considered. If an offer is able to be considered, one of our administrators will contact you about your inquiry.

Cordially,
Domain Name Optimization Group

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Are you about to make the same
costly investment mistake so many others have made?
A must read before creating or registering your own domain name.
What are your hard earned investments worth today? Unlike the volatile Stock and Credit Markets where your money is possibly at the mercy of inept self-serving individuals, quality generic domain names have continued to increase in value since the beginning of the internet. Unlike investing in the stock market, a person has total control over the value of their domain.

Unfortunately, most everyone has made the same mistake. Spending oodles of time and money to market, trademark and protect a domain that may have little or no descriptive relativity to the activity the domain or business effort promotes. The author of this article is guilty of doing just that. Back in the 90s coming up with ones own creative domain name wording, or even limited letter domains was the thing to do. Using generic words was plain, boring and just not vogue. But no more. Be sure to read this article before registering your creative domain, and maybe you can avoid making the same costly mistake so many have made.

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